Jonker Fourie – Firefly the Travel Guy – is a travel promoter, storyteller, social media marketer and has been a full on tourism ambassador for Nelson Mandela Bay and the Eastern Cape for 26 years.
Tourism marketing and consulting
Let us assist your establishment to position itself in the inside lane for an advantage over your competition. We’ll advise you on practical aspects to make your guests’ experience better and boost your staff’s customer service through our 50 point marketing audit or mystery guest service.
A key aspect of our service is to expand your marketing reach through various channels. This includes optimum online and media exposure, connecting with tour operators and marketing associations, getting included in marketing workshops, media and educational trips, establishing relationships with like-minded establishments and creating packages to enhance your product’s offering.
Social media and digital marketing
Social media marketing is a powerful way for businesses of all sizes to create awareness around their product as well as to reach prospective and existing customers. Allow us to manage your social media pages, drive engagement and put your brand out there to be discovered. Let us create unique content especially for you, and engage with your audience. We also offer photographic, graphic design, and content writing services to enhance the content on your social media, website, and blog.
Destination and Product Promotion
Over a period of nearly 16 years, the Firefly blog and social media channels have become the premier online reference guide for destinations and attractions in the Eastern Cape and beyond. With 26 years of tourism and destination marketing experience, involvement with various destination marketing associations, and a wide network, we are ideally equipped to assist marketing associations and individual products to promote their destination successfully. This ties in perfectly with our own generic destination promotion, suggested itineraries, and very popular monthly Travel Info Mailer. Rather than having individual lines in the water, chum the water to attract more fish.
Tourism and Events
If it’s just online content you would like, our representatives can visit your establishment and write about their experience firsthand on the Firefly the Travel Guy blog and social media platforms from where it also gets shared on various other online platforms. Individual photos and video clips also get posted on Facebook, Instagram and Tiktok. You can also share this content on your website and social media platforms. If it is content that you require for your own blog or website, then you literally kill two birds with one stone.
Future projects include self-drive packages, suggested itineraries, retreats, food experiences and merchandise.
Latest Blog Articles and Travel Posts
- The Cradock Four Garden of RemembranceStanding on a hill as you come into the Karoo Heartland town of Cradock from the south are four tall concrete pillars. The four pillars are the main focus point of the Cradock Four Garden of Remembrance in Lingelihle township. The memorial was unveiled in 2007 and upgraded in 2019 and includes… Read more: The Cradock Four Garden of Remembrance
- Jansenville Townhall and War Memorial plus a bit of historyThe town of Jansenville is located in the Noorsveld, an area about 90 kilometers south of Graaff-Reinet and known for its dry, arid climate and its abundance of succulents. The need for a new parish in the district was evident from 1848 and the establishment of the village is largely due to… Read more: Jansenville Townhall and War Memorial plus a bit of history
- The Bloukrans Bridge on the border of the Eastern and Western CapeThe Bloukrans Bridge in the Tsitsikamma is famous for being the site of the world’s highest commercial bridge bungee jump, operated by Bloukrans Bungy (previously known as Face Adrenalin) since 1997. The N2 national road along the Garden Route between Port Elizabeth and Cape Town crosses over the bridge and I’m sure… Read more: The Bloukrans Bridge on the border of the Eastern and Western Cape
- The Concentration Camp Memorial at NorvalspontThe Anglo Boer War (1899 – 1902) is one of the big turning points in South Africa’s history along with the arrival of Europeans in the country, the Great Trek, the Apartheid years and a new democratic South Africa. Okay, so our history is about more than just those five turning points but that is what… Read more: The Concentration Camp Memorial at Norvalspont
- Graaff Reinet Kruithuis on Magazine HillThe hill behind Graaff-Reinet is known as magazine Hill. But do you know why it has the name? Perhaps there was a battle fought here during the Anglo Boar War. Maybe local Burgers shot at the British from here while the town declared independence. Could a rebel have been shot here at… Read more: Graaff Reinet Kruithuis on Magazine Hill
- Gill College, the Somerset East school that was supposed to be a universityThe history of Somerset East dates back to 1815 when Lord Charles Somerset established an experimental farm at the foot of the Boschberg. Somerset Farm was started to supply food to the British troops manning the eastern frontier of the Cape Colony, provide their horses with feed, and partly to cultivate tobacco… Read more: Gill College, the Somerset East school that was supposed to be a university